Get Round GDPR By Using Door Drop Materials

Name: Ronset LTD
Address: Blakewater Road, Blackburn, BB1 5RW, GB
Telephone: 01254 297100

Posted on July 19, 2018September 5, 2023 by support

Welcome to the Ronset Printing blog and todays topic is the use of door drop materials to publicise a businesses products or services, and why it could be making a big comeback in the next few months.

GDPR & Email Marketing

The General Data Protection Regulation has upset many a businesses marketing apple-cart, as email marketing has become an issue for many who have not got formal permission from the recipients to send emails to them. The new regulations are a welcome introduction in many respects if it stops certain companies sending out thousands of spam emails each day and they will certainly help with privacy issues.

Using Door Drop Materials An Attractive Option

There is no doubt that the use of door drop materials to promote your business is looking much more of an attractive option, as this method is GDPR compliant due to not requiring any personally identifiable information.

Tim Bond, head of insight at the Direct Marketing Association was quoted in an article in Print Week as saying: “There’s an opportunity for mail as a whole under GDPR, and door drops more specifically, simply because it doesn’t use data in the same way that digital channels maybe do,”

“Future small and local businesses will swing back to those [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][mediums] because the ability to use door drops to acquire new customers is imperative for those businesses to be able to grow.”

And Webmart category director for direct mail Paul Dykes was quoted in the same article, saying:

“We’ve found that expenditure has increased but also that the types of door drops that are being undertaken are moving from very straightforward leaflets to maybe more brochures and some more complex items as well.

“We are able to do some very clever and innovative stuff with door drops these days and we’re certainly finding that GDPR has put more of an emphasis on how we can target customers in a non-personalised way but with a highly targeted methodology”

Help With Planning & Printing Materials

So there is a real opportunity here for businesses to look at the people they could be targeting with a door drop marketing campaign, even if its just at a postcode level. If you would like help with planning, devising and printing marketing material for a door drop campaign please get in touch with us here at Ronset on 01254 297100 and we will be glad to be of assistance.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]