Print Was The First Form Of Mass Communication & Is Still The Best!

Name: Ronset LTD
Address: Blakewater Road, Blackburn, BB1 5RW, GB
Telephone: 01254 297100

Posted on January 12, 2018August 8, 2023 by support

It was in the 15th Century that the first printing press was created and there is no doubt that this great leap in technological advancement changed the world forever. Now there were the tools to communicate with the masses, the printing of books and pamphlets meant that the lower ranks of society could now become educated and more knowledgeable about the world around them, as well as their `supposed` superiors.

Riots & Revolutions

This of course led to great changes in society, riots and revolutions, as books spread around the world and literacy increased. Things would never be the same again. Print was the first form of mass communication and has been used for good and unfortunately for bad down the ages, but there is no doubting its affects and its potency.

As the printing presses advanced down the years, and paper became cheaper to produce, this led to more forms of communicating through print, including newspapers and magazines etc.

Brand Your Business Through Print

And now branding of has become a huge part of big business and many of the big names have succeeded partly by creating a really strong brand image through printed materials, such as McDonalds, Coca-Cola, Adidas and Nike.

The digital age is now upon us, and ways of communicating with each other around the world have changed and are forever evolving, however printing, through signs, banners, posters, books, magazines, flyers and brochures etc will always play a big part in communicating to the masses, as it has an instant visual impact and can live long in the memory.

Online & Offline Methods Of Marketing

If you are a business that wants to communicate both with potential customers and other businesses, then using a combination of online marketing methods, and offline marketing methods through print, go hand in hand, they are certainly not competing with one another. A good way to get your message across is to send out direct mail shots with information about your business and a link to your website and social media channels, this can still be so effective for the right business.

For the best quality printing materials please contact us here at Ronset in Blackburn, Lancashire for a quote on 01254 297100.