5 Tips For Designing Roller Banners
Finding the right marketing materials for events and promotions can be costly and, at times, risky. Risky, because you may invest money in something that in the end isn’t suitable and Costly, because some marketing materials are expensive. One reliable marketing tool is a roller banner. Roller banners, also known as pull-up banners or retractable banners, are versatile, low-cost marketing tools that can make a big impact at trade shows, conferences, or in-store promotions. However, designing roller banners that effectively communicate your message and capture attention amidst a sea of competing visuals can be a challenge. Here are five expert tips to ensure your roller banner stands out and leaves a lasting impression:
Keep It Simple and Clear
When it comes to designing roller banners, less is often more. Your banner has only a few seconds to grab someone’s attention, so it’s essential to convey your message concisely and clearly. Avoid cluttering the design with excessive text or images. Instead, focus on a single, compelling message or visual that communicates your brand or promotion effectively. Use large fonts and bold colours to make key information easily readable from a distance.
High-Quality Imagery and Graphics
Even when you’re on a strict budget, you should invest in high-resolution images and graphics for your roller banner design. Blurry or pixelated visuals can look shabby, detract from your message and poorly reflect your brand’s professionalism. Whether you’re using photographs, illustrations, or logos, ensure they are crisp and of sufficient quality for printing at the banner’s size. Eye-catching visuals will draw people in and enhance the overall impact of your banner. If you’re unsure of what type of resolution you will need for printing, speaking to a professional print company should always be your first port of call here.
Brand Consistency is Key
Your roller banner should be a seamless extension of your brand identity. Maintain consistency in terms of colours, fonts, and imagery with your other marketing materials to reinforce brand recognition. Always incorporate your logo prominently and use brand-specific colours to create a cohesive look that aligns with your overall branding strategy. Consistency breeds familiarity and helps strengthen your brand’s presence. Think of all those well-known, instantly recognisable household names out there and consider how consistently you have been reminded of their branding. The same goes for yours – consistency is crucial.
Strategic Placement of Vital Information
You should always carefully consider the layout when designing roller banners and strategically place key information where it will be most visible and impactful. Important details such as your headline, value proposition, and call-to-action should be placed at eye level and towards the top of the banner to ensure they’re easily seen, even from a distance. Arrange information in a logical flow that guides the viewer’s attention from top to bottom, ending with a strong call-to-action that prompts engagement. Bear in mind that people will always read the type that is the largest first and then follow with the next largest and so on. So make sure your most important information is in the largest text.
Optimise for Readability and Impact
Pay attention to the readability of your roller banner design, especially when it comes to text. Use clear, legible fonts that are easy to read from a distance. Don’t be tempted to use overly intricate or decorative fonts as they may be hard to decipher. Additionally, consider the contrast between your text and background to ensure optimal readability. Dark text on a light background or vice versa usually works best. Lastly, where suitable, incorporate visual elements such as borders, shadows, or backgrounds to add depth and visual interest to your design. But again, don’t be tempted to lay it on too thick with these details as they can cause too much visual distraction when used in excess.
Ronset – Designing Roller Banners in Blackburn
By following these five expert tips, you can create roller banners that effectively communicate your message, attract attention, and leave a lasting impression on your target audience. Ronset works with hundreds of companies, locally and nationally, helping them to design impactful roller banners. We can help with careful planning and attention to detail so that your roller banners will become powerful marketing assets that drive engagement and conversions for your business. Contact us today for a friendly chat.