How to Make Your Business Premises Work Harder with Printed Graphics

Your business premises are more than just somewhere to work. They are part of your brand, and every wall, window, floor and display area is an opportunity to communicate with customers.

Whether you operate a shop, office, showroom, trade counter, leisure venue or hospitality business, professional printed graphics can completely transform how your premises look and feel.

At Ronset, we provide business signage in Blackburn alongside a wide range of large-format print solutions, helping businesses turn otherwise unused spaces into professional, practical and eye-catching displays.

From window graphics and wall panels to floor stickers and point-of-sale materials, there are many ways to make your premises work harder for your business.

Here are some of the possibilities.

Make a Strong First Impression with Window Graphics

What do customers see before they even walk through your door?

For many businesses, the answer is their windows.

Large areas of plain glass can be transformed using professionally printed window graphics, creating a much stronger first impression while making better use of valuable space.

We recently produced window graphics for The McVicar Group, incorporating their branding into the glazing around the entrance to their premises. The finished result turns what would otherwise be plain windows into a prominent part of the company’s visual identity.

Window graphics can be used to display your company logo and branding, promote products or services, provide information or add privacy to areas where clear glazing isn’t appropriate.

They can be particularly effective for offices, shops, salons, showrooms, clinics, hospitality venues and reception areas.

Even something relatively simple can make premises look much more established and professional.

Transform Blank Walls with Printed Wall Panels

Take a look around your business. How much blank wall space do you have?

Large-format printing allows those empty areas to become part of your marketing.

Ronset recently produced printed wall panels for a trade shop, creating large branded graphics designed to form part of the finished retail environment.

Wall panels and graphics can incorporate almost anything: company branding, photographs, illustrations, product imagery, maps, instructions, promotional messages or decorative designs.

In a reception area, they can reinforce your brand as customers enter. In a showroom, they can promote products. In an office, they can communicate company values or simply make the environment more interesting.

For trade counters and retail premises, wall graphics can also help organise different areas and create clear visual sections around product ranges.

The key is choosing the right material and print specification for the environment and how long the graphics need to remain in place.

Don’t Forget About Your Floors

Walls and windows aren’t the only surfaces that can communicate with customers.

Printed floor graphics can be an extremely effective way to attract attention because they appear somewhere people don’t necessarily expect to see advertising.

At Ronset, we can produce floor stickers using anti-slip vinyl, combining strong printed graphics with a material suitable for floor applications.

Floor graphics can be used for promotional messages, directions, product launches, event branding, safety information and wayfinding.

Retailers might use them to lead customers towards a promotion. An exhibition stand could incorporate branded floor graphics into the overall display. A large building could use them to help visitors navigate to different departments.

They can also complement other printed elements throughout the premises.

Rather than looking at a wall graphic, window graphic or floor sticker in isolation, consider how all of these surfaces could work together.

Improve Retail Displays with Point-of-Sale Print

In a busy retail or trade environment, customers are surrounded by products and information.

Good point-of-sale printing helps particular products, messages and promotions stand out.

We’ve recently produced branded headers for a tool shop, creating prominent signage above the product displays. The result helps identify the brand and creates a much more coordinated retail environment.

But point-of-sale print doesn’t have to be large.

Ronset also produces items such as shelf wobblers – small printed displays that project from a shelf and help draw attention to a particular product or offer.

Other options can include counter displays, promotional boards, product information panels, stickers and hanging graphics.

The best solution depends on what you’re trying to achieve, which is why it can be helpful to speak to a printer before deciding exactly what you need.

Tell us where the graphic is going and what you want it to do, and we can help identify an appropriate print solution.

Use Business Signage to Inform as Well as Advertise

Not every printed graphic needs to sell something.

Some of the most useful business signage is purely practical.

Directional signs can help visitors find their way around your premises. Warning stickers can communicate important instructions. Door signs can identify departments, offices or restricted areas.

Opening hours, parking instructions, health and safety messages and customer information can all be professionally printed.

The advantage of producing these elements alongside your other business print is consistency.

A collection of homemade signs added to walls and doors over several years can quickly make otherwise professional premises look untidy.

Producing signage using consistent fonts, colours and branding creates a much more considered appearance.

Keep Your Branding Consistent Throughout Your Premises

Consistency is one of the biggest differences between simply putting up signs and creating a professionally branded environment.

Your logo shouldn’t be one shade on your brochure, another on your window and something completely different on your wall.

Colour, typography, imagery and layout should work together.

This becomes particularly important when a project involves several different printed materials.

For example, a retail refurbishment might include window graphics outside, branded wall panels inside, product headers above displays, shelf wobblers alongside products and printed brochures for customers to take away.

Although each item performs a different job, collectively they should feel like parts of the same brand.

Working with an experienced commercial printer in Blackburn means you can discuss the whole project rather than sourcing every component separately.

Choosing the Right Material for Your Printed Graphics

One of the questions we’re regularly asked is:

“What should this be printed on?”

There isn’t one answer.

The correct material depends on where the finished graphic is going, what it needs to do and how long you expect it to last.

Is it going indoors or outdoors? Is it being applied to a window, wall or floor? Is it temporary or intended to remain in place? Will people touch it? Does it need to be wipeable? Does it need to withstand weather?

A banner hanging outside has very different requirements from a graphic installed behind a reception desk.

Similarly, a floor sticker needs characteristics that wouldn’t be necessary for an exhibition panel.

This is one of the benefits of talking to a commercial printer rather than simply selecting a product from a drop-down menu online.

You don’t necessarily need to know the technical name of the material you require.

Tell us what you’re trying to achieve and let us help with the specification.

Large-Format Printing for Exhibitions and Events

Your permanent premises aren’t the only place where printed graphics can represent your business.

Large-format printing is equally valuable for exhibitions, conferences, trade shows and events.

In an exhibition hall filled with competing businesses, visitors often decide where to look within seconds. Strong graphics can help your stand attract attention from a distance while reinforcing your brand when someone approaches.

Large posters, display panels, banners and printed artwork can all form part of an exhibition display.

And because many of these items can potentially be used again, investing in good-quality print can provide value across several events.

We’ve produced exhibition and display graphics where image reproduction and print quality are particularly important. When artwork is being viewed at a large scale, the quality of the finished print really does matter.

Refreshing Your Premises Doesn’t Necessarily Mean Refurbishing Them

You don’t always need a major refurbishment to make a noticeable difference to your business environment.

Sometimes, adding professional graphics to existing surfaces can dramatically change how a space feels.

A plain entrance can become branded with window graphics.

A blank wall can become a striking feature.

A retail area can be reorganised visually using headers and point-of-sale graphics.

An uninspiring reception can become somewhere that immediately tells visitors who you are and what your business stands for.

Printed graphics can therefore be a practical way to refresh an existing environment without changing its fundamental structure.

Looking for Business Signage in Blackburn?

At Ronset, we’ve been helping businesses turn ideas into high-quality print for decades.

Our Blackburn team produces everything from traditional brochures and leaflets to window graphics, wall panels, banners, floor stickers, exhibition displays, point-of-sale materials and bespoke business signage.

And you don’t need to arrive knowing exactly what material or printing process you need.

Show us the space. Tell us what you want to achieve. We can help you explore the possibilities.

If you’re planning a refurbishment, opening new premises, preparing for an exhibition or simply think your existing walls and windows could be working a little harder, talk to Ronset.

Looking for business signage or large-format printing in Blackburn?

Call Ronset on 01254 297100 or visit ronset.co.uk to discuss your next project.