What is a textured business card?
Today, a lot of new interactions are often confined to virtual platforms. So the tactile experience of receiving any type of business stationery remains a powerful tool for making lasting impressions. This is particularly true for business cards. But why settle for ordinary business cards when you can take your networking game to the next level with textured business cards? In this article, we talk about what exactly constitutes a textured business card, what design options are available, and why using this style of business card design can help you stand out from the crowd.
So what does textured mean?
For those not in the know, a textured business card is a type of business card that incorporates physical texture into its design and surface. Traditional business cards are typically smooth and flat but textured business cards feature various tactile elements that add depth, dimension, and a sensory experience to the card.
These textures are achieved through a variety of printing and finishing techniques. The idea behind textured business cards is that they are designed to create a point of difference and stand out from the standard, smooth cards commonly used.
What methods are used to achieve a textured business card?
As outlined above, there are various printing and finishing techniques that help to achieve a textured business card. Here are some of these techniques:
Embossing and Debossing
Embossing involves raising a specific design element on the card’s surface, creating a raised texture. Debossing, on the other hand, involves pressing the design element into the paper, creating a depressed texture.
Linen Texture
Resembling the pattern of woven linen fabric, this technique adds a subtle, sophisticated look and a slightly rough feel to the card, enhancing its tactile appeal.
Soft Touch or Velvet Lamination
This finishing technique involves applying a soft, velvety layer to the card’s surface. It not only adds a tactile sensation but also offers a luxurious appearance.
Metallic Foiling
Metallic foiling involves adding metallic elements, such as gold, silver, or other colours, to specific parts of the card. This creates a shiny and reflective texture.
Letterpress
Letterpress is a traditional printing method that involves pressing inked plates on to the paper. It creates a deep impression into the card.
Woodgrain Texture
As the name suggests, this replicates the look and feel of wood grain, adding a rustic and natural element to the card.
Spot UV Coating
Spot UV involves applying a glossy coating to specific areas of the card, creating a contrast between the smooth and shiny areas and the uncoated portions.
Textured Paper Stocks
Specialty paper stocks with inherent textures, such as canvas, felt, or even recycled materials, can also provide a unique tactile experience.
Why choose textured business cards?
Quite simply, textured business cards add a sensory dimension to the networking experience. The tactile sensation of running your fingers over a textured surface creates an instant connection. Even if it’s subconscious. Whatever texture you opt for, it helps to communicate a sense of quality and attention to detail.
Creating a memorable first impression
Business cards can sometimes be the first physical representation of your brand that potential clients or partner’s encounter. If you think along the lines of being memorable, a textured business card is more likely to fit the bill and therefore be kept. When you consider that 80% of business cards are thrown away within 7 days of being passed on, it’s more important than ever to create a business card with a unique feel and appearance to help reinforce your brand presence.
Your business card can reflect your brand
Your business card is an extension of your brand identity. Choosing textures can help you convey specific attributes of your brand. For instance, an accountancy firm might opt for a classic, understated texture, such as a linen, to exude professionalism. Meanwhile, a creative agency could go for a more vibrant and unconventional texture to showcase innovation.
A helpful conversation starter
In networking situations, sometimes it’s helpful to have a talking point. The uniqueness of textured business cards can help naturally spark a conversation. Recipients might comment on the texture, providing an opening to discuss your business and its offerings. In some situations, this initial engagement can pave the way for more meaningful interactions, giving you an edge in networking situations.
Let people know that attention to detail matters
Investing in textured business cards can help convey the message that you’re meticulous and pay attention to detail in all aspects of your business. For some customers, this level of care can be associated with the quality of products or services you offer, which can help build trust with new potential clients or partners.
Ronset – The Printers who understand business
At Ronset, we know that in a world saturated with digital communications, textured business cards can offer a refreshing return to the tangible. So, whether you’re attending a networking event, meeting a potential client, or simply introducing yourself, consider the impact that textured business cards can make on your professional journey. Contact us today to find out what we could offer your business.