Printing Materials And Display Stands For Exhibition Season
The months of September through to November are generally regarded as `exhibition season` as it is the time of the year when most of the exhibitions and trade shows are held both in the UK and across Europe as a whole. So it is a time when we are usually very busy providing printing materials and various types of display stands for our clients.
From a simple pull up banner, right through to a custom built stand we have a vast range of choice of display products to help you attract the attention of exhibition attendees and get your message across. The key to maximising the results from exhibiting is to plan well ahead. Some businesses book a stand, organise hotels for people attending the event and leave the content of the stand till the last minute– they end up making do with old kit from a previous event or buying something to ‘fill the space’ in the week leading up to departure. This is not maximising your potential at exhibitions so here are a few tips which may help.
It’s important to research if the event is right for your company… what are your reasons for exhibiting – to gain new customers, to cement relationships with existing customers, to promote a new product or service or just because your competitors are there? There are many good reasons to exhibit so decide why you are going and ensure your team at the event know the objectives you wish to achieve.
Depending on what you need to show, what size of stand do you need? (I’ve seen people struggling to fit items on their stand and often leaving no room for visitors to enter the stand space area!) If you’re lucky enough to have space within your own building measure out the floor space so you’ll get a better idea of what products / displays will work within the area provided. Are you operating within a shell scheme, or is it space only? If it’s a shell scheme how many open sides are there and what height restriction? Do you need power as this will need to be booked with the exhibition organiser?
Once you have booked an event, ensure you keep to the schedule for ordering electrics and completing any required risk assessment paperwork. Draw up your own schedule with deadlines and ensure you give responsibility for the schedule to someone with the relevant experience within your organisation, or to your supplier if that’s something they can organise for you.
Another key area is how are you going to capture the information from leads gained at the event? Some companies just hire scanners and scan the visitors badge, but does this give you enough information? You need to know not only who visited your stand, but why and what product or service were they interested in and are they decision makers? You need as much information gathering as you can in order to arm your sales teams with the correct knowledge to follow up those leads on (or before) your return from the event.
You can often hire extra services through the exhibition organisers – furniture, fridges, coffee makers, lockable cabinets which can be useful as it saves transporting them, but depending how many events you exhibit at, it could be worth purchasing your own. Finally don’t forget if you need any promotional literature or ‘giveaways’ as a reminder to your visitors when they get back to their businesses after the event.
This is where we come in of course as we can provide a whole range of printed promotional materials for exhibitions and events including brochures, leaflets, flyers, catalogues and business cards along with banners and posters. We can also provide display stands, pop up banners and A boards etc to display your products and advertise your business.
For more information on what we have to offer you please either fill in the Contact Form on the Get A Quote page or you can give us a call as ever on 01254 297100. We look forward to hearing from you.
