The Print Marketing Your Business Needs Today
Whilst most businesses make use of the ever-increasing digital platforms to market and advertise their products and services, the more traditional printed marketing materials still play an important and effective role in promoting a business and its brand. Sometimes the social media and online platforms can seem a little overwhelming and, as such, impersonal – printed business stationery and marketing offer a more personal and ‘warmer’ option for customers and clients. Here are some printed marketing materials your business should be investing in to boost both your customer base and brand identity:
Business Cards
Perhaps the most important piece of printed marketing you can have – even in this digital age of marketing and advertising, the printed business card is a very powerful tool! In any face-to-face meeting the business card is the item that people will take away and remember yourself and the conversation they had with you. It is a reminder to them of your name, your company brand and has all the relevant contact details for them to follow-up on your meeting – as an item of direct marketing it is invaluable! A well-designed and printed business card will make a positive and professional first impression.
Brochures
Printed brochures can take on many forms – an effective and affordable marketing tool that can fulfil many purposes. Brochures and leaflets can present a lot of information in a compact and simple document. You can introduce your company, highlight your products and/or services, and state the benefits of your business to prospective customers or clients. A well-designed and laid-out brochure or leaflet can relay your intended message in a professional and effective format that will attract custom to your business.
Catalogues
A more high-end printed marketing item – professionally printed catalogues can offer a rich shopping experience to a variety of customers. Whilst the advertising arena is now largely dominated by the digital outlets, the physical printed catalogue is something people still value and are more likely to refer back to repeatedly – catalogues offer a physical and tactile marketing option with which customers are familiar and comfortable.
Letterheads & Envelopes
Branded letterheads and envelopes can be important items of printed business stationery – they present an image of professionalism and quality. They suggest that the business is established and successful – when receiving mail from a recognised business name and logo people will be more eager to open the correspondence. Branded envelopes and letterheads offer great opportunity for regular brand reinforcement and increased company presence.
Signage
There are many forms of printed business signage you can employ – from banners to advertising A-boards, and printed posters and decals, they provide effective physical and visible communication to prospective customers for your business. They are cost-effective to produce and can generate a lot of business when professionally printed and strategically placed as well as powerful brand reinforcement.
Postcards
Direct mail still proves to be an effective form of advertising, despite competition from the more modern digital counterparts. Well-designed and professionally printed direct mail postcards will still attract attention and are easy to produce and cost effective for the business return they generate.
Presentation Folders
Not such a mainstream business stationery item, but a useful marketing tool when employed in the relevant environment. A presentation folder can assist you in delivering any form of presentation to customers or business partners and suppliers, offering a physical reinforcement of the information you are presenting and leaving them with a lasting printed record that they can take away and refer to when required.
Choose Ronset for your Business Stationery needs
If you are looking for printing services in Blackburn or the surrounding areas, then speak to the experienced and knowledgeable staff at Ronset Ltd. – they are a well-established, family-run print company that can offer expert advice on all aspects of business stationery printing and marketing materials including leaflet printing, brochure, and catalogue printing, as well as all forms of advertising signage.