How To Create An Effective Banner Sign
Amongst the many advertising tools employed by business, one of the long-standing and still most effective marketing vehicles is the printed banner! Versatile and cost-effective, printed banners are ideal for exhibitions, conferences, business fayres and trade shows, they are also effectively deployed in shopping precincts, retail parks and other business environments. Wherever you are going to display them, printed banners should be eye-catching and attractive – here are some tips as to how best to design your banner display, and reasons your business should be considering banner printing as part of its marketing armoury:
Logo
Your business brand is most recognisable through your logo – so ensure that your company logo is clearly visible and highlighted on your banner. Ideally place your logo at the top of your banner with other imagery and text below the logo at eye-level. Ensure that your logo is reproduced in a high-quality resolution to give that professional appearance.
Relevant Information
Your banner is designed to attract initial attention of potential customers or clients – not to inform them in detail of your products and services! So, ensure that you keep the text detail to the minimum – include only the most essential information and display any text clearly so it is easily read. Your banner should act as a prompt for interested parties to contact you to get the detailed information about what your company offers and the benefits.
Unique
In any business arena you will have competitors for your target market – make your banner as unique as possible to stand it apart from other company offerings and displays. Ensure that your banner design has elements that are instantly recognisable as YOUR company to all who see it, as opposed to any competitors branding.
Quality Images
A company’s marketing materials reflect on the business itself – it is important to use high-end quality materials in all of your advertising and marketing merchandise and printed banners are no exception. Use only high-resolution images of your company logo and any product images you want to display on your banner – convert any downloaded images to a format that best suits banner printing and produce a sharp, professional high-quality image that will attract peoples’ attention for the right reasons! Potential customers will assume that if your banners and other marketing materials are of high-quality then your products and services will be the same – and likewise if your marketing materials appear poor quality and unprofessional!
Colour
Colour combinations are important to get right if your banner is to make a positive eye-catching impression – you should use bright, attractive colours that will garner attention, but ensure that they are relevant to, and in keeping with, any corporate colours associated with your logo and brand. Ensure also, that the background colours, whilst you may want them bright and eye-catching, do not make the text difficult to read.
Size
Banner printing is available in many sizes and shapes – choose a banner size that suits your marketing requirements and the environment in which the banner is to be displayed.
Important Content
Once you have attracted attention with your well-designed banner and your company logo, you will want to convey the important information to your potential customers. Ensure all the important contact details are clearly displayed on your banner and are easy to read and record – you want people to contact you for further information about your products and services, so make the details such as phone numbers, web addresses, and any social media platforms your business uses, are clear and distinct.
If you are looking for banner printing in Blackburn or the surrounding areas, you should speak to Ronset Commercial Printers – they are an established and respected digital print shop in Blackburn serving businesses in the local area with all their corporate printing needs, from marketing and advertising materials, like banners, and all other aspects of business stationery and print requirements.