Why Are Large Format Print Services Popular?
In a world full of visual communication, where we are regularly bombarded with advertising and multiple messages, first impressions matter. In terms of print marketing, durability is a key factor that cannot be overlooked – particularly for outdoor advertising. In this instance, large format printing has risen to the occasion, not only for its ability to make a bold visual impact but also for its remarkable durability. Below, we delve into the various aspects that contribute to its longevity and why businesses, artists, and advertisers are increasingly turning to large format print services.
Why high quality materials are so important
One of the foundations of the durability of large format prints lies in the use of high-quality materials. Imagine investing hundreds or even thousands of pounds in your print marketing, but then for it to deteriorate in a short time frame. The success and reputation of large format print services literally lies in their promise of delivering a durable product. So, using high quality print materials is a non-negotiable for them. From the printing substrate to the inks used, large format print services commonly prioritise materials that can withstand the test of time. It’s essential that weather-resistant and UV-resistant inks are employed to ensure that prints maintain their vibrancy and clarity even when exposed to sunlight, moisture, or other environmental factors.
Substrates that weather the elements
Large format prints are often deployed in outdoor settings, making it essential for them to withstand various weather conditions. Whether it’s scorching sunlight, heavy rain, or gusty winds, prints are designed to resist fading, tearing, and deterioration. This makes them ideal for applications such as outdoor signage, event banners, and other displays that need to endure the elements. Some of the most common materials used as large format substrates are:
Vinyl – Water and UV resistant, flexible and versatile
Polypropylene – Extremely durable, resistant to tearing, chemicals and harsh weather
Aluminium Composite Material – Resistant to rust, corrosion and sunlight
Scratch and abrasion resistance
Durability isn’t just about weather resistance; it’s also about withstanding physical wear and tear. Large format prints are engineered to be scratch and abrasion-resistant, ensuring that they maintain their visual appeal even in high-traffic areas. This is particularly crucial for prints used in retail environments, trade shows, and other settings where they may come into regular contact with people or objects.
Long wearing inks and colours
A typical concern with printed materials is the potential for colours to fade over time. Large format printing addresses this issue by using fade-resistant inks that maintain their brilliance for an extended period. This is especially important for prints intended for long-term use, such as murals, wall graphics, and outdoor advertisements. Commonly used inks by large format print services include:
UV-Curable – Excellent adhesion to various substrates, resistance to fading and high level scratch and abrasion resistance
Solvent-Based – Durable, weather resistant, and long outdoor life. Good adherence
Latex – Good outdoor durability, scratch resistance, and are more environmentally friendly than some solvent-based options. Good adherence to various substrates.
Lamination for extra protection
To enhance durability further, lamination is often applied to large format prints. This additional layer acts as a protective shield, offering resistance against scratches, UV rays, and moisture. Laminated prints not only last longer but also maintain their visual appeal, making them a popular choice for a wide range of applications.
Longer-term print marketing solution
While the upfront cost of large format printing may be higher than some alternatives, its durability makes it a cost-effective long-term solution. Businesses and advertisers benefit from prints that require less frequent replacement, reducing overall expenses in the long run. Additionally, large format print offers a unique form of advertising. Eye-catching, repetitive brand exposure over time, makes customers feel like your company is familiar and potentially a safe choice.
Ronset – The most trusted large format print service in Blackburn
Ronset has seen large format printing earn its stripes not only for creating visually stunning displays but also for the durability that ensures these prints withstand the test of time. As technology continues to advance, we can anticipate even more innovative solutions that further enhance the durability and longevity of large format printing. Contact us today to find out how our large format printing services could be your next best marketing move.