Here are some reasons why print marketing works so well and why it has done for many, many years well before the digital age. We have been reading a few articles on print marketing recently and thought we would share a few snippets from the odd one with you, so here goes:
Print Marketing Preferred By Majority Of Consumers
In an article on the Campaign Drive website they pointed out that: “print marketing still works when you want to get new customers in the door at a local store, but what can that teach the rest of us? With the right strategy in place, print marketing can actually attract even greater audiences than digital platforms. In fact, 92 percent of shoppers say they prefer print marketing when making a purchasing decision.
“”With digital marketing, whether it’s an email, a tweet or a paid advert, a customer will consume the message and then instantly carry on with their online journey,”
“However, print offers longevity. If you hand someone a flyer or a leaflet, they can take it away and read it at their own leisure, and then easily read it again.”